WOMEN’SECRET - Core Metrics

Intimate apparel brand, Women’s Secret is highly regarded across Europe as a label that designs – and creates – pieces for the modern woman.

modern, feminine and luxurious pieces, at an affordable price point

It is this sensibility that has also seen the success of their eponymous fragrance line. Owned by the Spanish company, Tailored Perfumes, the line of scents manages to transcend trends, and appeal to all women for all occasions.

In 2018 Tailored Perfumes handed exclusive Australian distribution over to Core Metrics. This marked the beginning of a new chapter for our company, as this was the first brand we welcomed into our new distribution arm.

The subtlety, femininity and affordability of the Women’s Secret brand appealed not only to us as a company, but to the Australian retail market.

Filling the gap for an elegant, classically feminine fragrance that was neither high end nor celebrity, it immediately excited many retailers who have taken the brand on to stock in stores nationally.