With a passion for the skincare industry inspired by her mother’s long standing career success, it was a natural progression for Tijana Desancic to join the family business after University. Almost 20 years later she remains an integral part of Core Metrics business, juggling many tasks under the official umbrella of Marketing Director. Heading up the department, Tijana is responsible for all aspects of marketing across consumer, professional and retail platforms. This includes advertising across print, digital and social, as well as overseeing product development for each brand.
Although only officially joining the business in the year 2000, Tijana had been working in the background since she was in high school, packing orders and creating invoices from the family rumpus room. A self-confessed “roll-up-your-sleeves” type of girl, she enjoys the pressure of juggling multiple brands – all with vastly different demographics – and the creative thinking needed to see each one thrive.