Tijana Desancic

With a passion for the skincare industry inspired by her mother’s long standing career success, it was a natural progression for Tijana Desancic to join the family business after University. Almost 20 years later she remains an integral part of Core Metrics business, juggling many tasks under the official umbrella of Marketing Director. Heading up the department, Tijana is responsible for all aspects of marketing across consumer, professional and retail platforms. This includes advertising across print, digital and social, as well as overseeing product development for each brand.

Although only officially joining the business in the year 2000, Tijana had been working in the background since she was in high school, packing orders and creating invoices from the family rumpus room. A self-confessed “roll-up-your-sleeves” type of girl, she enjoys the pressure of juggling multiple brands – all with vastly different demographics – and the creative thinking needed to see each one thrive.

She takes great pride in ensuring that each brand is presented correctly and that they’re aligned across all platforms, with all brand imagery painstakingly crafted to fit the consumer needs.

With a role that’s constantly evolving, Tijana has been responsible for the digital growth and social media success of Core Metrics’ brands. Now, as the business expands into other markets and the global distribution arm takes off, she is turning her focus towards the development and growth of those new opportunities. Seeing Core Metrics’ products flourish on the global stage remains one of the most satisfying parts of her role, and under her marketing guidance their ranges have been stocked in international retailers such as Boots in the UK or Watsons in China. This is a testament to both the hard work and quality of the product Core Metrics creates.

Not one for complacency, Tijana will spearhead the company’s further expansion in the next five years, with more innovation, more products and more distributed brands coming into the fold.

I truly believe that every product has a story… and consumers want to hear it. For me, it’s about finding the right way to share the story to achieve not just their purchase but their trust. Ultimately we hope they enjoy the products as much as we have creating it for them.

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