THE PERFUME HUNTER

The Perfume Hunter is Sally Desancic: an industry icon with decades of experience working alongside some of the world’s most exclusive fragrance houses and creating skincare products loved Australia-wide.

Beginning her cosmetic industry career in 1986 at Clarins, as a consultant in David Jones, she quickly became a training manager for perfume distributor, Trimex. This began a lifelong passion for the fragrance industry, and the birth of “The Perfume Hunter”. She says “The love affair I have with perfume starts with the truly inspirational stories about their creations. The industry is always evolving so there is always a new story to tell. To be able to successfully sell a perfume you must be able to sell the feeling you have when you wear it, and to me that’s marketing at its best.”

With her fragrance consulting work flourishing,

Sally worked with distributors in the ‘80s and ‘90s to help bring international perfume brands to Australia and develop them in the local market. Her work also saw her become head of the beauty division for My Chemist Group, again working on securing new brands for the Australian market.

Nurturing these relationships over many years, Sally’s reputation for professionalism and an honest work ethic helped her establish strong industry contacts worldwide. This, combined with her love of fragrance and yearning to continually learn more about the industry, made it a natural move for her to open the brand distribution arm within Core Metrics. With a focus on quality, affordable fragrances from brands that align with Core Metrics’ own family-orientated ethos, the company has already welcomed seven perfumes into their portfolio. And, under Sally – The Perfume Hunter’s – guidance this distribution arm is set for even more expansion in the coming years.

To be able to successfully sell a perfume you must be able to sell the feeling you have when you wear it

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