Founder and CEO, Ray Desancic has been the driving force behind Core Metrics since its inception. Launching the company in 1996, it was originally founded as TI Cosmetics – in honour of Ray and Sally’s twin daughters, Tijana and Ivana. This in itself personifies the Core Metrics ethos; with it being a proud family owned and operated business from the very beginning.
With a background in engineering Ray operated his own small businesses for years, bringing his analytical, forward-thinking business acumen to the company. This combined with a finance and strategic planning skillset helped him grow the company from a small outfit run from the family rumpus room, to a brand portfolio that is internationally recognised and distributed.