& Media

Read the latest news from all of our brands including The Goat Skincare, Pure Paw Paw and more to discover what's happening in the Australian beauty industry this month


The Perfume Hunter is Sally Desancic: an industry icon with decades of experience working alongside some of the world’s most exclusive fragrance houses and creating skincare products loved Australia-wide. Beginning her cosmetic industry career in 1986 at Clarins, as a consultant in David Jones, she quickly became a training manager for perfume distributor, Trimex. This […]

Tijana Desancic

With a passion for the skincare industry inspired by her mother’s long standing career success, it was a natural progression for Tijana Desancic to join the family business after University. Almost 20 years later she remains an integral part of Core Metrics business, juggling many tasks under the official umbrella of Marketing Director. Heading up […]

Ray Desancic

Founder and CEO, Ray Desancic has been the driving force behind Core Metrics since its inception. Launching the company in 1996, it was originally founded as TI Cosmetics – in honour of Ray and Sally’s twin daughters, Tijana and Ivana. This in itself personifies the Core Metrics ethos; with it being a proud family owned […]

Sally Desancic

An institution in the Australian beauty industry, Sally Desancic has been in fragrance distribution since the late ‘80s. After years working in management for iconic brands such as Clarins and Givenchy she left to pursue her dream of launching her own brand. That brand was The Bronzer, a simple wash-off tan that was the first […]

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