PURE PAW PAW - Core Metrics

Launching into the market in 2013, Pure Paw Paw was created to reinvigorate the cult papaya ointment category, and introduce a new generation to its many benefits.

Made from 100 per cent Australian papaya

A mainstay in the bathroom cabinets of older generations for years, the introduction of bright packaging and fun flavours made this an instant favourite for millennials and Generation Z alike.

Made from 100 per cent Australian papaya, the fruit is grown in tropical north Queensland and fermented by our own team so as to have ultimate control over the product quality.

Since launch, Pure Paw Paw has seen rapid expansion with distribution in 15 countries worldwide, and a dedicated, highly-engaged social media audience. Amongst our following are some of the world’s top bloggers, who have generously shared their love for the ointment with their audience, helping to cement Pure Paw Paw as a truly global brand.

Currently there are four flavours in the range – grape, watermelon, strawberry and passionfruit – as well as an original non-flavoured variant which is distributed outside of Australia. However, by popular demand two new flavours will be introduced in 2019 and 2020.