PRODUCT CREATION

Brand creation and product development has always been at the heart of what we do at Core Metrics. For us, introducing a new product into the market is not simply about reacting to a trend – it’s a passion driven by delivering the best quality products at a reasonable price point. And we have been doing exactly that since the company was founded in 1997.

After decades in the beauty industry, it was a natural segue for Managing Director, Sally Desancic to move into product creation. With a keen eye attuned to noticing gaps in the market and the knowledge (and experience) of how to launch a new brand successfully, her goal was to impact the local market by showing Australian consumers the incredible ingredients available in their own country.

Quality, renowned ingredients with therapeutic benefits.

With that goal in mind, our first priority has always been to source quality, renowned ingredients with therapeutic benefits from reputable raw material suppliers. We then undertake research, development and extensive testing which can take up to two years. For a product to be a Core Metrics product, it also needs to have a point of difference, something that sets it apart from others in the market and gives it an edge.

This side of the business is greatly rewarding because of the creative thinking that goes into each creation.

Creating and selling a new brand is like starting a new relationship. There is no end result but rather the evolution of new experiences and opportunities. There’s always a story that needs to be told and shared so the consumer understands the authenticity of the brand.

Tijana DesancicMarketing Director
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