Brand creation and product development has always been at the heart of what we do at Core Metrics. For us, introducing a new product into the market is not simply about reacting to a trend – it’s a passion driven by delivering the best quality products at a reasonable price point. And we have been doing exactly that since the company was founded in 1997.
After decades in the beauty industry, it was a natural segue for Managing Director, Sally Desancic to move into product creation. With a keen eye attuned to noticing gaps in the market and the knowledge (and experience) of how to launch a new brand successfully, her goal was to impact the local market by showing Australian consumers the incredible ingredients available in their own country.