2018 marked the beginning of a new era for Core Metrics as a company

As we officially launched the distribution arm of our business. Welcoming seven international fragrances into our portfolio, including icons such as Tous, 4711 and Tabac, this new chapter is set to expand even more in the coming years.

Opening a brand distribution arm was a natural move for the company given the extensive industry experience of Managing Director, Sally Desancic. Globally respected for her years working in the beauty and fragrance market, Sally’s experience and reputation has ensured that international beauty houses have the confidence to entrust us with their brands.

For us, there is no distinction between a brand we create and one we distribute. We treat each with the same pride and exact the same care and attention to warehousing, marketing and selling as we do our own. It is for this reason that each brand we take on is carefully researched and considered, taking into account the reputation in their home country, social media and whether we believe there is a genuine market for them in Australia.

With the distribution arm continuing to expand at a rapid pace, we will be focussing on helping more brands break into the Australian market in the coming years, in conjunction with creating opportunities for both our own lines and distributed lines equally.

If you are an international brand interested in being distributed throughout Australia, please fill in the form below.

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